Marketing shyness can be one of the biggest reasons why your book never reaches the hands of potential readers. I myself am an introvert. I like to hide away at home with my books, my writing and my movies.

So when it came time to launch my book and market it, I was absolutely terrified. I would constantly ask myself: what if it’s not good enough? What if I am annoying people with my posts? What do I say if I get a radio gig? Will I sound okay?

I had a million and one questions running through my mind, and it made me feel sick. If you have felt like this, or believe you will when you market your first book, then it is okay.

It’s a daunting thing putting yourself out there for the world to see, but there are strategies that can help you get that feeling of shyness under control.

Check them out:


Writing a book, publishing it, marketing it, creating an author platform to support it, social media marketing, the lot can be extremely overwhelming and very intimidating. But remember this: you aren’t meant to know it all straight off.

Start small and work your way up. Take one step at a time. That might be creating a Facebook page to support your platform, or talking to someone who has an author platform and seeing what direction to go.



Instead of thinking about self-promoting yourself, look at it as though you are helping others. What do I mean by this? When someone asks me why I published my first novel, Unspoken Words, I always reply with this:

‘If I can inspire just one person through my work and help change their life for the better, then that is more than the world could ever give me.’

It doesn’t matter what type of book you are writing or have written, what matters is that it can help people escape their reality and enter a world where the story is different than their own.



I remember my first book launch very well. It was at our local library and there were around 50 people there all staring up at me. My nerves were off the roof, as you can imagine. I’ve had to do a lot of public speaking in my life, but that doesn’t mean that I don’t get anxiety before and during it.

So, I did what I always do, and pretend that I’m talking to just one person, having a conversation about the book I have written over a cup of coffee.

It’s the same thing with marketing, even if it is online. Building an author platform is a very social concept, and promoting your book is as well. But the great thing about this niche? Books are social. They connect us on levels that other sources can’t.

Find your perfect reader (and I don’t mean literally, you can make them up) and pretend that everything you write and discuss is to them. It will make it a lot easier for you to handle.


I have come across some unusual, funny and inspiring characters as I have taken this journey of self-publishing, building an author platform and writing, marketing, and self-publishing coaching website.

These people don’t have to be daunting to you. Instead, I like to think of them sometimes as characters or use some of their traits in potential characters for story ideas I have. Look at it as research.

This will also help you shift your focus from yourself to your audience, and not feel intimidated by them.



The biggest thing to take away from this is that you are not expected to be perfect. You will make mistakes, and then some more along your marketing journey. It’s okay, you are human.

Practice makes perfect, and everyone learns from their mistakes so they can do better next time. The best advice I can give you is to have some fun; you’ll enjoy it more.

All finished. Let’s chat!

Congrats, fellow writers. Remember that being shy is okay, and try to have a little fun throughout your marketing process and you’ll rock it!

Let me know if How to Beat Marketing Shyness treated you well, and if you think there is anything missing that you would like to learn about.

Hit me up in the comments, I’d love to hear from you!


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