Self-publishing is revolutionary to the modern age, my friends. Why? Because self-publishing literally gives the author power to create, write, and share their novel without having to deal with the difficulties of a major publishing house.

You may be thinking, however, that to get your novel noticed in the wide, wide world that you need to be with one of the big names in the publishing industry. The answer to that question is no, you do not. Whilst publishing industries are still a strong and cemented power in the literary world, they are also becoming a thing of the past.

The online community is growing, and the support is endless. With more and more people taking to self-publishing, these 8 Facts Every Self-Publisher Should Know should help you steer your way to publishing a successful novel and build your brand.


Don’t expect a masterpiece that will define history on your first draft. The truth is, there are going to be a lot of mistakes and parts of your work that you are going to need to cut. Almost all of the time, the draft is way too long. Cutting your work down isn’t a bad thing, though, my fellow writers. It actually encourages you to cut away the parts that aren’t important or aren’t as strong as the rest of your story. This will make you a stronger writer and allow you to remember similar strengths and weaknesses in future works.



Editors are great, and they will be your best friends throughout your self-publishing process. However, there is one thing to remember; your editor is only human. It’s always great to have a fresh pair of eyes scanning over your manuscript, but mistakes can be missed even by the best. A tip: go back over your work once the editor is finished with it. It’s better to be safe than sorry.

Just to be sure, I use the program Grammarly. It’s a life saver for all sorts of writers, whether it be for a novel, essay, article, query, resume, you name it!

So, what is it exactly? Grammarly is the world’s leading automated proofreader. It checks for more than 400 types mistakes in the following areas:

  • Contextual spelling
  • Grammar
  • Punctuation
  • Sentence structure
  • Style
  • Genre
  • Vocabulary enhancement
  • Plagiarism
  • Advanced issues

As I write this article to you right now, I am using Grammarly, and I have never looked back. There is a free or paid option, so it caters for all!


RELATED: How to Build a Book Audience Before it’s Published



The ‘don’t judge a book by its cover rule’ is the ancient saying that means ‘if a book cover is ugly and giving you the stink eye, don’t judge it guys, it’s probably really nice on the inside’. Every reader and writer thinks that they follow this moral code but let’s face it, majority of the time we don’t. The cover is the very first thing you see in a bookstore or online, and can initially determine whether or not the reader will buy the book. As the self-publisher, it is your job to ensure that your novel has a cover that is going to stay true to your content and speak to the readers. You can design the cover yourself, or leave it up to a professional.

If you want to design it yourself, there are two programs I recommend you choose between. The first is Canva. The second is Blurb. Here you can design and print your novel with affordable prices.



An ISBN is an acronym for International Standard Book Number. This 10 or 13-digitnumber identifies a specific book, an edition of a book, or a book-like product. If you are going to self-publish, then you need to have an ISBN. If you don’t, then you will not fully own the rights to your novel. There are a number of ISBN companies online that you can purchase one from.


As the self-publisher, you are also in charge of the distribution of your novel. This entails the price, amount you want to sell (paperback or hardcover), marketing and PR (public relations). That all sounds a little daunting, and for a first time self-publisher it is, I won’t lie. But there are ways you can make the journey easier. In regards to pricing, do some research and find books similar to yours in your genre. Take note of their pricing, it will help you determine yours. Next is the marketing. With online opportunities growing every day, authors have endless access to all of them. Create a blog (website), utilise online marketing campaigns and get on social media. Explore!



Being a self-published author is like having a business. You shouldn’t expect to publish your novel and it automatically becomes a hit. First, you need to build a readership of trusted individuals that are going to love and be interested in your work. How do you do this? You create a blog. A blog is the best way to interact with readers, market your novel, and put yourself out there.


RELATED: Editing Your First Draft: How to Prepare Yourself



Something important to remember when you are self-publishing a novel; other self-published authors are not your competition, they are your friends. Just because one author hit success after 3 months, does not guarantee that you will. Just because a novel similar to yours failed, does not mean yours will. Talk to your fellow author friends, and get to know the path they took to get where they are today. If you help them out also, they will help you too.



It takes time, my friends. There is no time travel machine out there that is going to speed up the time we have here on earth. So sit back and enjoy your journey, learn from it and gain knowledge that you didn’t have previously for the next time.

All finished. Let’s chat!

Congrats, fellow writers. Self-publishing a book and building your brand before it’s published can be pretty daunting. I get it, believe me! But if you put in enough time and effort, then it is absolutely possible!

Let me know if my 8 FACTS EVERY SELF-PUBLISHER SHOULD KNOW has treated you well and if you think there is anything missing that you would like to learn about.

Hit me up in the comments, I’d love to hear from you!

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